a premium drinks
& food experience
SYDNEY
18-19 November 2023
Welcome to The Finer Drop, where we invite you to indulge in the finest offerings from the vibrant world of premium drinks and fine food choices.
Join us for a spectacular day out with friends as fashion & fun meets flavour & taste at one of Sydney’s most stunning locations. Explore an exquisite range of cocktails, beer, spirits, wine and bubbles as you enjoy stunning live music performances and delicious food offerings.
exhibit at
finer drop
Immerse yourself in a symphony of flavors, textures, and aromas as you indulge in the finest drinks and culinary masterpieces, making The Finer Drop a true feast for the senses.
Calling all exhibitors!
Join our upcoming event and showcase your exceptional products to a discerning audience.
Our Mission is to create exceptional consumer experiences and beautiful sensory moments by connecting friends through fashion, food & drinks.
Welcome to The Finer Drop, the epitome of sophistication and indulgence in the world of cocktails, wines, bubbles, beers, spirits and delicious foods. We are proud to present an extraordinary experience that transcends the ordinary, where every sip and taste becomes a masterpiece and every moment is imbued with elegance.
At The Finer Drop, we aim to curate the finest selection of exhibitors who are not merely drink and food providers; they are creators of works of art, blending exceptional ingredients, innovative techniques, and exquisite presentation.
The Finer Drop provides an opportunity for consumer to connect with fellow aficionados, like-minded individuals who appreciate the finer things in life. It’s an incredible day out exploring some of the best drinks and foods from across the country whilst enjoying fantastic live entertainment.
Consumers will step into a world where fashion and taste intertwine. Our carefully chosen venue exudes a sense of refinement, providing a setting that complements the artistry of our exhibitors. From the moment they arrive, they’ll be captivated by the sophisticated ambiance, carefully designed to enhance enjoyment.
We will be encouraging guest to donning their best fashion, look glamourous as the enjoy live music performances and dance into the sunset. Whether a connoisseur seeking new sensory adventures or a curious novice, The Finer Drop promises an unforgettable experience as guests join us for an day of refined indulgence as every drink tells a story.
Who should exhibit
If your brand targets our audience then we would love you to consider exhibiting at The Finer Drop
We looking for high quality drinks, food, fashion and affiliated lifestyle brands to bring to life Sydney’s newest premium consumer experience event, including;
- COCKTAILS, WINE, SPIRITS, BEERS & SELTZERS
- LOW & NO health conscious options
- FINE FOOD RESTAURANTS
- ARTISAN PROVIDORES
- Cheese & charcuterie
- Chocolatiers
- Bakeries
- PREMIUM FOOD TRUCKS
- FASHION & LIFESTYLE
- Cosmetics
- Jewellery
- Clothing
- High end market stall holders
Our Venue
We launch our first Finer Drop premium beverage and gourmet food festival at the new world class WINX Stand, Royal Randwick.
This fitting location provides a beautiful connection between indoor and outdoor with stands, stages and activities flowing through the venue.
Consumer Profile
Consumers of premium drinks & foods tend to identify themselves as being different from the standard.
They’re choosing quality over quantity, and are willing to spend more to make their drinks and food consumption a premium experience rather than an everyday one. They are open to new experiences, are more adventurous and believe in quality.
OUR TARGET DEMOGRAPHIC:
- 50/50 M/F
- AGED 25 – 59
- 70%+ earning over $100k p/a
Marketing
Our dedicated marketing and PR team will be bring to life a strategic through the line campaign, targeting our key audiences at every available opportunity to ensure The Finer Drop becomes a talked about and desirable event to attend. Campaign elements will include, but not be limited to;
- Out of Home Campaign
- Radio
- Paid and Organic Social Campaigns
- Direct marketing to our extensive consumer subscriber databases
- Partner campaigns including exhibitors, Ticketek and Randwick Racing Members
- In Venue Marketing
- Direct to home flyer drops
EXHIBITOR ACCOMMODATION
Why not stay the night? We have some great The Finer Drop discount deals with our official accommodation partners. They are all conveniently located, making getting to and from The Finer Drop easy!
Our accommodation partner, Mercure Sydney, is excited to provide Finer Drop exhibitors an exclusive package to make your stay in Sydney a luxurious one at their newly refurbished 4 star hotel. Enjoy all the facilities of this fantastic hotel which is conveniently located just a short light rail ride from our host venue, Randwick Race Course.
*Minimum 2 night stay/booked prior to the 30th October 2023 – $250 per night for a Standard Queen or Standard Twin
Mercure Sydney offers newly refurbished accommodation rooms including queen standard rooms, twin rooms (2 x double beds), all rooms include brand new state of the art bathrooms with walk in rain showers. Hotel facilities include 2 x on-site restaurants, a gym equipped with the latest Peloton equipment, and an indoor rooftop pool and sauna. Additional buffet breakfast is available at $25 per
person.
Please advise if you are an ‘Accor Live Limitless’ member and you be awarded loyalty points and enjoy membership benefits during your stay. See https://all.accor.com/loyalty-program/reasonstojoin/index.en.shtml (free to join)
Mercure Sydney – 818 George Street Chippendale
Bookings can be made via Mercure Reservations 029217 6797 or email H2073@accor.com
First Name
Surname
Specify Room Type
Number of Guests
Accor Live Limitless Membership (if applicable)
Email Address
Phone Number
Arrival Date
Departure Date
Credit Card with Expiry date
Preferential code is 2311GABSWI
You are welcome to take a tour of the hotel at www.mercuresydney.com.au
EXHIBITING OPTIONS
ALL PRICES QUOTED ARE EXCLUDING GST
DRAFT SITE MAP
With various size option and a great connection between indoor and outdoor provides multiple options for exhibitors for this two day event. Stands are priced to meet all budgets.
HOURS OF OPERATION
SATURDAY 18 NOVEMBER 2023,
12:00 PM - 8:00 PM
SUNDAY 19 NOVEMBER 2023,
12:00 PM - 6:00 PM
EXPECTED ATTENDANCE : 5,000 PER SESSION
Once festival tickets go on sale in September 2023, anticipated numbers will be shared with you in preparation for the festival.
partner with us
It’s not everyday that you get to promote your brand directly to thousands of affluent, hard to reach, consumers over 8 hours of their personal leisure time! Combine that opportunity with brand exposure to over 150,000 lifestyle loving subscribers and a key through the line marketing campaign, which reaches millions, and you have the perfect reason to consider a partnership with The Finer Drop.
Packages are available from $5,000 – $150,000
BEVERAGES STANDS
For brands operating a bar or beverage stand
INDOOR STANDS
3x3 STAND
from $650
6x3 STAND
from $1,100
OUTDOOR STANDS
3x3 STAND
from $750
6x3 STAND
from $1,500
FOOD STANDS
For brands serving and preparing food or retailing packaged food products
INDOOR STANDS
3x3 STAND
from $400
6x3 STAND
from $700
OUTDOOR STANDS
3x3 STAND
from $500
6x3 STAND
from $850
food truck
from $900
POP UP RESTAURANT
Want to showcase your culinary skills at The Finer Drop? Contact us now for more info and to secure your spot at contact@spectapular.com.au
MARKET STANDS
For brands retailing non-consumable products or products designed to be taken home after the festival.
INDOOR STANDS
3x3 STAND
from $300
All setup, service, features and activations must be contained within your contracted footprint. Absolutely nothing is permitted to intrude upon aisles and / or surrounding stands.
Custom builds and structures will be considered on application. Limited spaces available.
Organiser Provides | Exhibitor Provides |
Indoor Sites
Outdoor Sites
All Sites
Beverage Exhibitors
| All Sites
Beverage Exhibitors
Food Exhibitors
|
Food Exhibitors
Our recommendation is for a maximum of three signature dishes per food provider to ensure efficiency of service and to ensure you are distinguishable from other food providers. Recommended minimum pricing for meals starts at $10.00. Meal sizes recommend six to eight bites, keeping extras and add ons to a minimum.
Beverage Exhibitors
Patrons will receive on entry a 285mL poly-carbonate festival glass. The organisers will provide single-use 80mL taster cups to all exhibitors. Tasters can be served in festival glass or 80mL taster cups provided by measure. It is Exhibitor responsibility to adhere to the service guidelines listed below and measure serves accordingly.
Exhibitors maintain the flexibility to charge greater fees, where warranted.
Product | Volume | Minimum Pricing |
Wine | 30mL taster | $2.50 |
Wine | 150mL serve | $8.00 |
Beer | 80mL taster | $2.50 |
Beer | Paddle, 5 x 80mL tasters | $12.00 |
Beer | 285mL serve | $5.00 |
Spirits, Neat | 15mL taster | $2.50 |
Spirits, Cocktail | 30mL spirit w/ min 200mL non-alcoholic mixer | $10.00 |
SpecTAPular Enterprises retain commission on all transactions, with a rebate returned to the Exhibitor following the festival, percentage % vary by product type.
Type | Exhibitor | Organiser |
Beer | 60% | 40% |
Wine | 60% | 40% |
Spirits | 75% | 25% |
Food | 80% | 20% |
Market | 95% | 5% |
Merchandise | 90% | 10% |
Ticketek are the ticketing platform. Exhibitors will receive an allocation of crew tickets (dependant on stand size), additional can be purchased at a discounted rate.
Exhibitors will also receive access to discounted General Admission tickets, available at $20 each.
The Finer Drop is a 100% cashless event. All transactions can only be made using our cashless payment platform, Square. POS devices are provided by organisers and included in site fees, products and pricing will be captured in advance to be pre-configured for service.
The following is a preliminary guide, subject to change
Thursday 16 November 2023
7:00 AM Infrastructure Build Commences
From 12:00 PM Stock / Hire Delivery c/o Supplier
Friday 17 November 2023
From 8:00 AM Exhibitor Move IN
From 8:00 AM Stock Delivery c/o Exhibitor
From 2:00 PM POS delivered to sites
6:00 PM Site Inspection (all sites set and compliant, exhibitors presence not required)
Saturday 18 November 2023
From 8:00 AM Exhibitor Crew Check IN
From 9:00 AM Stock delivered to sites
11:45 AM Ready for Service
12:00 PM Festival OPEN
7:30 PM Last Call
7:45 PM Bars Close
8:00 PM Festival Close
8:30 PM Site reset, cold store stock return
10:00 PM Site clear
Sunday 19 November 2023
From 8:00 AM Exhibitor Crew Check IN
From 9:00 AM Stock delivered to sites
11:45 AM Ready for Service
12:00 PM Festival OPEN
5:30 PM Last Call
5:45 PM Bars Close
6:00 PM Festival Close
6:30 PM soft move out, hand carry only
10:00 PM Site clear
Monday 20 November 2023
From 7:00 AM Infrastructure disassembled
From 7:00 AM Exhibitor Move OUT
7:00 AM – 12:00 PM Beverage Stock Collection c/o Exhibitor
7:00 AM – 12:00 PM Hire Collection c/o Supplier
12:00 PM – 4:00 PM Beverage Stock Collection c/o Supplier
12:00 PM Site Inspection (strictly all sites clear, fees apply)
4:00 PM Site Close, end of hire
Please be aware of the following conditions of alcohol service when planning and running your stand. Please note additional conditions may apply to specific events depending on local licensing requirements.
Any beers, ciders or seltzers between 10% – 15% ABV can only be served in 150mL pours or 80mL tasters. Service above 15% ABV is not permitted.
Offerings of complimentary alcohol at any time is strictly prohibited on festival premises, this includes incentives for prizes / giveaways. Prizes / giveaways of alcohol can be promoted via vouchers and / or offered via delivery / collection outside of the fesitval.